Esso · Station № 1E976A
MFG SHINFIELD
211 SHINFIELD ROAD · READING · RG2 8HA
● Margin — HIGH · 1.0/10
The prices
At the pump, now
- Diesel (B7)192.9p
- Standard Unleaded (E10)157.9p
- Super Unleaded (E5)175.9p
- Premium Diesel (B7+)209.9p
Margin
How the 158p breaks down
| Wholesale | 72.8p |
| Fuel duty | 53p |
| VAT | 0.3p |
| Retailer margin | 31.8p |
Area average margin is 4.2p — this station runs 27.6p above.
Why this price
What you're actually paying for
Of every litre of Standard Unleaded (E10) at 157.9p, 72.8p (≈ 46%) goes to the wholesale cost of the fuel itself, 53.0p (≈ 34%) is fuel duty paid to HMRC, 0.3p (≈ 0%) is VAT, and 31.8p (≈ 20%) is what the forecourt keeps to cover rent, staff, card fees and profit.
This station's margin of 31.8p is 27.6p above the five-mile average — notably high (neighbours average 4.2p). On our 0–10 fairness scale, 1.0/10 (high).
Wholesale and duty numbers come from DESNZ daily bulletins; VAT is the statutory 20% applied to the pump price; area average is computed across every reporting station within five miles.
Fill the tank
Cost to fill
Set a litre figure to see what filling at this station would cost.
Litres
50.0
Price
157.9p
You'd pay
£78.95