Asda · Station № D7F993
ASDA SHIRLEY SUPERSTORE
PARKGATE, STRATFORD ROAD, SHIRLEY · SOLIHULL · B90 3GG
● Margin — HIGH · 1.0/10
The prices
At the pump, now
- Diesel (B7)177.9p
- Standard Unleaded (E10)148.9p
Margin
How the 158p breaks down
| Wholesale | 72.8p |
| Fuel duty | 53p |
| VAT | 0.3p |
| Retailer margin | 22.9p |
Area average margin is 4.2p — this station runs 18.7p above.
Why this price
What you're actually paying for
Of every litre of Standard Unleaded (E10) at 148.9p, 72.8p (≈ 49%) goes to the wholesale cost of the fuel itself, 53.0p (≈ 36%) is fuel duty paid to HMRC, 0.3p (≈ 0%) is VAT, and 22.9p (≈ 15%) is what the forecourt keeps to cover rent, staff, card fees and profit.
This station's margin of 22.9p is 18.7p above the five-mile average — notably high (neighbours average 4.2p). On our 0–10 fairness scale, 1.0/10 (high).
Wholesale and duty numbers come from DESNZ daily bulletins; VAT is the statutory 20% applied to the pump price; area average is computed across every reporting station within five miles.
Fill the tank
Cost to fill
Set a litre figure to see what filling at this station would cost.
Litres
50.0
Price
148.9p
You'd pay
£74.45